KOBE X FC BARCELONA AD + GRAPHIC DESIGN
For this project, I was commissioned by 11teamsports to develop the art direction and create a full set of visuals promoting FC Barcelona’s new away kit, marking a historic collaboration with the Kobe brand — the first of its kind in football.
My goal was to design a visual universe that bridges two worlds: the legacy of Kobe Bryant and the identity of FC Barcelona. I aimed to blend the intensity and mindset of basketball with the elegance and heritage of football, creating a balance between Mamba energy and Barça pride.
The campaign also celebrated the launch of the limited-edition Kobe 4 Proto FC Barcelona, released alongside the kit, further reinforcing the fusion between both sports cultures. Through this direction, I sought to translate a shared spirit of excellence, ambition, and artistry into every visual.
CRÉDITS
Client : 11teamsports
Art Direction : Goz+Studio
Graphic Design : Goz+studio
©2025
